Next, I will respond to W1ZSPR3, EzioRed, and Jose_TwoPebbles, as their questions primarily focus on learning more about our tangible outcomes.
Traditional companies can measure results through product sales revenue, but in the Web3 industry—where user participation is voluntary—we can track on-chain activity and new account creations. However, it is challenging to directly attribute user acquisition or retention to our efforts. That said, the growth in our Twitter followers and traffic demonstrates rising user interest in Polkadot.
In the Chinese-speaking region, during Polkadot's peak popularity around 2021, our articles frequently garnered tens of thousands of views on major Chinese blockchain platforms, with some even featured on homepages and banner sections (typically reserved for paid content). While market downturns have reduced attention on the Polkadot ecosystem, a recent article we published on Polkadot's projected 2025 performance achieved over 5,000 views—several times our average—indicating that users are merely dormant, not disengaged. When Polkadot shows signs of growth, they are quick to resonate. For context, official Chinese WeChat articles for SUI averaged only a few hundred views during the same period, yet our third-party content consistently outperforms them by multiples. We are confident that when Polkadot's application ecosystem ignites through Polkadot Hub, we will rally to drive significant traffic and potential users to the network.
Beyond the content volume reported in our development updates, we have undertaken long-term ecosystem-building efforts, including creating educational materials for projects, assisting with fundraising and strategic consulting, supporting developers in applying for Grants/Treasury funds through hackathons, and collecting feedback from retail and institutional users for the official team.
Our most recent strategic development report (Part of this report has been published as a thread on Twitter, which can be viewed here) was even shared on Parity's internal forum, where it was read and highly praised by many Parity and Web3 Foundation members. While these efforts are difficult to quantify, we have compiled some of their testimonials, which you can review in the final section of our application proposal.
Furthermore, from an operational perspective, content operations are a tedious yet essential task that requires consistent effort. It involves not only maintaining user confidence during market downturns but also providing more engagement opportunities during upswings. Critically, many tasks cannot wait for event milestones—content operations often serve as the first movers. For example, when preparing for the official launch of EVM contracts on Polkadot Hub, we need to backtrack from the event timeline to initiate content preheating, guidance, and education weeks in advance, which are vital preparatory steps. After the launch, we must continuously uncover hot topics to amplify momentum. Thus, content operations span the entire project lifecycle. A sudden reduction in this investment would be keenly felt by users, risking perceptions that the Asian market is being abandoned—a major blow to confidence. Conversely, aligning with official timelines to deliver timely content can achieve exponential results.
We believe that with the launch of JAM, Polkadot stands at a new starting point. The Asia-Pacific market is critical to Polkadot's future, as it was even the backbone of Polkadot's early growth (evident in the fact that six of the first ten winning parachain projects had core teams from the Asia-Pacific region). Therefore, Polkadot's future development requires institutions like ours to focus on building within the Asia-Pacific market. To our knowledge, we are the only global institution specializing exclusively in Polkadot ecosystem research—an indispensable role, as nearly all major public chain projects (Ethereum, Solana, etc.) have dedicated research institutions supporting their ecosystems.