Hey @W1ZSPR3 thanks for the thoughtful question. You're right that $500/month per user is a high bar, but it's one we're deliberately setting based on the behavior of target users already spending and saving in USD-pegged stablecoins through fintech apps across LatAm.

Distribution

We’re not starting from zero. Our go-to-market is B2B2C, partnering with fintechs and institutions that already have distribution:

Kontigo – 200K+ users (Venezuela/global)
Littio – 120K+ users (Mexico, Colombia, Argentina)
CocoWallet – 4K+ users (Spain, Venezuela, Colombia)
Davivienda – early conversations; they’re exploring crypto rails

Each of these organizations is actively looking to offer cards to their user base, and we're enabling them to do it via Bloque. Our model is white-label-ready: they keep their frontend, and we provide the backend infrastructure—KYC, issuing, Asset-hub custody, etc.

However, I'm a advocate for Social impact programs, thats why we also plan to launch in parallel a street distribution to low end people in Colombia.

Why the 500 USD // I took this from our FAQ.

Our $500/mo is captured card spend, not income. The bottom‑up applies to the debit‑card program we’re deploying for the most‑needed users (esp. remittance recipients,):

Remittances (40–55%): $300–$360/mo (Banxico avg ≈$393; IDB median ≈ $300; ~80% essentials -> cardable).
USD freelancers (25–35%) $700–$900/mo (USD payouts + daily spend routed to card).
Community/Crypto/FX savers (15–25%) $550–$650/mo (stable‑value top‑ups → bills/POS).
Weighted 50/30/20 = $535 we budget $500.

@EzioRed Happy to discuss over the comment I did for @W1ZSPR3 .

Thanks David - I'm still looking for more information on how you intend to acquire 20,000 users who will spend an average of $500 per month. What will you do with the 20,000 cards and how will you select who these go to as well as determine the amount they might spend beforehand?

For instance, do you have a waiting list of prequalified customers in the buckets you have specified (remittances, freelancers, community/crypto/fx savers)?

You mentioned your strategy was B2B2C, and I assume that means you're not going B2C. Does that mean you're relying on your partner organizations to supply customers who have an average of $500/month capture card spend? How does this work? Have they vetted this estimation and do they have a strong belief that they will be able to acquire customers with this average card spend?

How many of the cards are going to the "street distribution to low end people" in Colombia, if any? What would you expect to be the average spend for that program, as well as the impact for them of having this product?

Hey @W1ZSPR3 thanks for continuing the discussion here:

What will you do with the 20,000 cards and how will you select who these go to as well as determine the amount they might spend beforehand?

Those cards will be distributed via fintech, merchants & e-commerce distributors (CocoWallet already signed an LoI, and you can find more in the proposal document), as a part of our program, we require them to onboard users with the needed characteristics, the spending is based on market data from average income from remittances recipients, freelancers and daily people with % of capture in the card. You can find more information with data sources in our spreadsheet, There you will find 3 scenarios, low (+3M USD), medium (+6M USD), high (+10M USD, where I prefer to sit to make this project ambitious and set my high standard).

For instance, do you have a waiting list of prequalified customers in the buckets you have specified (remittances, freelancers, community/crypto/fx savers)?

Short answer, no, as you mentioned we are B2B2C, we have advanced conversations with the mentioned startups, and initial conversation with a bank, as fellow YCombinator alumni I want to focus on sales over the next months, and translate the engineering hat to the team, then I can use my powerful network of YC for startups that are addressable with our solution, we provide them the card + infra + on/off ramps, in exchange we receive its value in AssetHub.

You mentioned your strategy was B2B2C, and I assume that means you're not going B2C. Does that mean you're relying on your partner organizations to supply customers who have an average of $500/month capture card spend? How does this work? Have they vetted this estimation and do they have a strong belief that they will be able to acquire customers with this average card spend?

As I mentioned before, the $10M USD goal is achievable. It’s interesting how the community wants to make my job easier. To provide a better understanding of the risks and opportunities, I created three scenarios where any member can review and set their own expectations. Regarding the partnerships, we can define the requirements for the selected users. In terms of user acquisition, these partners already have the users, but many of those users don’t have a physical debit card, as it’s expensive to provide one. That’s why we offer it as a grant, with the requirement to hold value on Kusama and use our infrastructure.

How many of the cards are going to the "street distribution to low end people" in Colombia, if any? What would you expect to be the average spend for that program, as well as the impact for them of having this product?

For me, this is my favorite part of the program because it could have a huge impact in marginalized areas of Colombia. Providing a card connected to an on-chain account will help people receive donations without intermediaries and spend that money wherever they want. you can find information of how many of those cards will be distributed in our volumes projection.

Thanks, and I do see more detail in the full document. While you speak about a goal of driving transaction volume on Kusama, I only see one OKR in the document relating to distributing 20000 cards, e.g. issuance. It doesn't seem like that is very much impact focused for Kusama and could be considered as a vanity metric by investors rather than real traction, especially if you are not paying for the production costs of those cards.

How could you better align your success with the success of Kusama? Would you be willing to have some OKRs around not just distributing cards, but targeting the $500 average spend for those 20000 cards as well as the monthly volume of $10M?

At a monthly volume of $10M, how much revenue would you project going to your team, to distributors (e.g. the middle B in B2B2C), to developers and to the Kusama treasury?

You're totally right, I just updated our document to attach this as a metric of success to the proposal, now we're accountable for that metric: reach 10M monthly volume and 20K new holders of KSM, that aligns better our success to the success of Kusama, thanks to point out!

At a monthly volume of $10M, how much revenue would you project going to your team, to distributors (e.g. the middle B in B2B2C), to developers and to the Kusama treasury?

Per business who moves more than $200K USD, we charge $1.5K USD dollars monthly for a year contract with 0% fees at swaps, on-off ramps fees, below that amount we charge 1.5% per on-ramp/off-ramp and swaps.

For developer 1.2%, 0.2% Kusama. $120K for developer and $20K USD for Kusama, you could either burn it or send directly to the treasury.

So, ballpark at a monthly volume of 10M on Kusama, your revenue would be approx $1M Annual?

$10M / 200k = 50 businesses x $1.5K = $75K/month -> $900K Annual+ fees from offramps and business below the flat fee.

Do you have any agreements with businesses who offer cards to have some minimum volume?

What kinds of terms or payments would businesses be held to in order to get some of the supply of these 20000 cards? Or would they purchase their own cards separately.

So, ballpark at a monthly volume of 10M on Kusama, your revenue would be approx $1M Annual gross revenue expected yes and you're right, if we find business below that threshold with 50 businesses we can reach $900K USD in ARR.

Do you have any agreements with businesses who offer cards to have some minimum volume?

We signed an LOI with CocoWallet 3,500 (link). I’m moving forward with Kontigo (we want 5,000 cards from them), here’s our base contract (still unsigned) (link). I’m also talking with logistics partners (link) and outsourcing firms (link).
But, as you might be aware, B2B close cicles takes longer, and cards ship ~6 months after we place the order, so I’m focused on closing these deals now and locking a 20,000‑card allocation for December 2025 to kick off distribution. If you want to peek at anything else, happy to share.

What kinds of terms or payments would businesses be held to in order to get some of the supply of these 20000 cards? Or would they purchase their own cards separately.

We expect to provide the card as a grant. In exchange, partners lower their CAC by administering the card, and we pass that value directly to the developer. In return, we gain transaction volume, and Kusama benefits from increased usage and fee revenue. however the beauty, the cards is for the Human behind, that card can be used by any developer access to DeFi protocols, can receive funds from every where (its a great idea, we're doing all of our best to succeed.)

An extra note:
We're looking to decentralize the cards, thats pretty preliminar, however we can write java applets on cards, its research until today, but we can use it as a signer somehow, but like any organization, we want to be self sufficient soon and open source the card/infra. (we're contributors of open-source projects in the Ecosystem).

@Polkadot Music Events Initiative I'm happy to answer your questions related how it works ( and happy to onboard you):

• Bloque is a debit-card platform for developers and fintech/merchant platforms, enabling them to issue Visa debit cards to their users with funds held on Kusama’s Asset Hub, meaning with Bloque and Kusama, platforms can add with 0 friction add debit card functionality to their Dapps, platforms, etc.
• Bloque can issue debit cards to DAOs without KYB/KYC, relying instead on KYT to preserve privacy and align with Kusama’s ethos.
• As a developer, you can create cards for your users. Each card has its own Asset Hub account, so you can top up with KSM and other native Asset Hub tokens.
• Bloque currently offers on/off-ramp capabilities to swap USDT/USDC from 10+ chains into dUSD on Kusama’s Asset Hub. Open-sourcing this and integrating new partners is on our roadmap.
• Every time you pay at a merchant, funds are debited via a proxy account.
• We’re a trusted team: we have moved over USD $538K on Asset Hub (exceeding the amount committed for #499 by more than 22%).

I'm interested to support if you can make the $10M target volume more strongly worded than "Expected $10m USD monthly volume in AH through 20,000 holders spending $500 per month." Right now it just reads as a hypothetically justified number based on some hand-waived assumptions, but I'd like to see that your team considers this a top line goal that you focus your efforts around and that you see that as success.

I'd also be interested to see your plans regarding future funding. E.g. at some point would you consider external investment, or would you be revenue neutral/profitable.

Hey @W1ZSPR3 Thanks for your interest in supporting our proposal.

I’m aligned with your feedback. I’ve already updated the proposal to clearly state a $3.6M–$10M monthly volume range on Asset Hub, supported by sourced projections and growth models. At Bloque, we’ve set $10M as our north-star metric for success. We’ve also shared our bank statement and letters of intent from startups and NGOs:

• Plan País (NY-based Venezuelan NGO): 150 cards (~$750 avg payroll)
• EasyWay (Colombian logistics): 400 cards (~$535 avg payroll)
• TalentXYZ (US–LatAm outsourcing): 1,000 cards (~$750 avg payroll)

Despite these updates, we believe some community members may still be voting against our proposal because the OpenSquare description (AI-generated) hasn’t refreshed and doesn’t reflect the changes. Please review the updated proposal text rather than the auto-generated summary.

I reached out directly to members like @EzioRed to share our latest updates and clarifications, and hopefully he can pass to all the other members, but @ @W1ZSPR3 , I’d appreciate any guidance on how we can communicate this better. We’ve presented all the support we have, but perhaps we’re missing something.

Thanks,
D

@W1ZSPR3 regarding our fundraising plans:

Our first goal is to reach break-even. We’re pushing hard on customer acquisition, as shown in our recent updates to you and the community. Fundraising is on the roadmap, and we’ve been accepted into Pygma’s NYC fintech accelerator to leverage its network of companies, angels, and VCs. That said, it’s still early, our priority is executing this ambitious project and serving customers.

We already have paying customers, over US$2.5M in total processed volume, and ~US$350K in monthly volume. Our vision is to build smart, global, sovereign organizations from day one, and a key step is enabling on-chain orgs to use value instantly. I believe deeply in Kusama (I organized the first Kusama/Polkadot meetup in LatAm at my previous startup).