[SS] DOT #1567 - Marketing and PR Proposal for Polkadot Brand Awareness in APAC by PANews

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https://polkadot.subsquare.io/referenda/1567

Polkadot Treasury Proposal: Boosting Brand Recognition in APAC

PANews has proposed a plan to increase Polkadot's brand recognition among the APAC blockchain audience. They aim to enhance Polkadot's community influence, including Kusama, Substrate, and JAM. The proposal requests 70,000 USDT.

PANews will provide a customized media and marketing service package to improve Polkadot's presence in the Chinese-speaking community. They will focus on better communication of the latest developments and updates.

PANews is a news outlet providing insights on key developments and opportunities in the blockchain industry. They are the only official co-curator of daily blockchain news with Tencent News. The firm was established in 2018 and operates in Greater China, South Korea, and the U.S. Both founders are Forbes Asia 30 under 30 honorees.

Cast your votesingle

Votes·3

1ZSP...vx6w

1ZSPR3zNg5Po3obkhXTPR95DepNBzBZ3CyomHXGHK9Uvx6w

Nay

# 2

I'm not against what is being proposed per se, but I believe there needs to be an entity that monitors the effectiveness of this and adjusts over time to ensure effectiveness and impact. Maybe that is the Marketing Bounty Asia, but if not, please expand on the expected impact/benefit for Polkadot.

1xzc...1bX6

1xzcLSwo7xBFkJYZiL4EHaqFpuPTkH641E3V43W4cuk1bX6

Nay

# 2

There needs to be a group of people/entity that can monitor these types of initiatives.

14Gn...YLEh

14Gn7SEmCgMX7Ukuppnw5TRjA7pao2HFpuJo39frB42tYLEh

Nay

# 2

I know the PR industry quite well and particularly in Asia, with that cost, a lot of activations can be done, however, if they are not done with coordination, it would be money down the drain.

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