https://polkadot.polkassembly.io/referenda/1274

AI Summary:
DL News and DL Research propose a year-long campaign to amplify Polkadot’s visibility and engagement through in-depth articles, research reports, and newsletter sponsorships. As a respected news organization with a strong following (1.4 million site visits per month), DL News will produce bi-monthly “Spotlight” articles and quarterly custom reports to highlight Polkadot’s innovations, ecosystem updates, and community initiatives. Each report will incorporate data from DefiLlama to provide quantitative insights into Polkadot’s growth, while DL’s social media and newsletters will further expand the reach to an engaged, global audience.

This campaign aims to present Polkadot authentically, focusing on organic reach over traditional PR tactics. Through articles, data-driven reports, and targeted newsletter placements, DL News and DL Research will keep Polkadot’s ecosystem at the forefront of the DeFi community’s attention, positioning it as a leader in the multi-chain future. Regular quarterly reports will offer transparency, summarizing metrics like article views, report downloads, and newsletter reach to gauge the campaign’s impact.