https://polkadot.subsquare.io/referenda/1279
AI Summary:

Odaily proposes a year-long media campaign to enhance Polkadot’s brand recognition and community engagement within the APAC region, especially among the Chinese-speaking audience. With 20,000 DOT (approximately $80,000 USD), Odaily plans to deliver a comprehensive media package that includes in-depth articles, event PR, flash news releases, Twitter Spaces, and other community-driven promotions to significantly boost Polkadot's visibility. Known for its extensive reach and influence in the blockchain industry, Odaily has collaborated with notable projects like Binance and Solana, and offers multi-channel distribution across platforms like WeChat, Weibo, and Jinse Finance. Through this campaign, Odaily aims to broaden Polkadot's exposure to a larger, fast-growing general blockchain audience in APAC.

The campaign will feature content on official Polkadot events, updates from ecosystem projects, and APAC-specific strategies. Planned deliverables include two in-depth articles, 96 news flashes, five Twitter Spaces, and dedicated press releases for ecosystem projects. Odaily will collaborate closely with Polkadot's local teams to ensure alignment with Polkadot’s mission, offering additional services like AMA sessions, community building, and strategic offline event support. The media credits purchased with this funding will remain available for Polkadot throughout 2025, ensuring flexibility in executing the campaign.