[SS] #1567 - Marketing and PR Proposal for Polkadot Brand Awareness in APAC by PANews

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Description

https://polkadot.subsquare.io/referenda/1567

Polkadot Treasury Proposal: Boosting Brand Recognition in APAC

PANews has proposed a plan to increase Polkadot's brand recognition among the APAC blockchain audience. They aim to enhance Polkadot's community influence, including Kusama, Substrate, and JAM. The proposal requests 70,000 USDT.

PANews will provide a customized media and marketing service package to improve Polkadot's presence in the Chinese-speaking community. They will focus on better communication of the latest developments and updates.

PANews is a news outlet providing insights on key developments and opportunities in the blockchain industry. They are the only official co-curator of daily blockchain news with Tencent News. The firm was established in 2018 and operates in Greater China, South Korea, and the U.S. Both founders are Forbes Asia 30 under 30 honorees.

Cast your votesingle

Votes·3

14pa...oata

14pa3BAYZLPvZfRDjWEfZXZWBVU45E67HUQEUxNCrdXGoata

Abstain

# 3

作为PANews的忠实用户很希望投aye，但确实提案内容过于潦草，缺乏具体明确的计划，似乎只是一个日常运维的费用包，希望能够补充提案进行一些细致的策划起到更好的效果。

16ap...141C

16ap6fdqS2rqFsyYah35hX1FH6rPNWtLqqXZDQC9x6GW141C

Nay

# 2

首次投票结论：NAY，希望看到提案改进后再次进行投票，具体见评论。

12mP...Eyoh

12mP4sjCfKbDyMRAEyLpkeHeoYtS5USY4x34n9NMwQrcEyoh

Nay

# 2

PolkaWorld 投票 NAY，具体原因见评论区！

Discussions·2

16ap...141C

首次投票结论：NAY，希望看到提案改进后再次进行投票。

理由：
投入产出模糊：缺乏关键绩效指标（如阅读量、参与度目标），无法评估70,000 USDT的实际价值。
成本合理性存疑：部分项目单价明显高于市场水平（例如单篇深度文章 7,000 USDT、单场 Twitter Space 10,000 USDT）。
预付模式风险高：要求全额预付，但服务周期长达一年，缺乏分阶段验收和付款保障。
覆盖范围局限：过度侧重中文社区，未体现亚太其他地区（如日韩、东南亚）的本地化策略。
监督机制缺失：无第三方审核或公开进度报告要求，问责依赖提案方自律。

建议：
要求补充量化目标（如曝光量、增长指标）和效果追踪方案。
采用里程碑付款（例如按文章交付数量分期支付）。
拓展多语言覆盖，尤其是高增长市场（越南、印尼等）。